After studying art history and visual arts, Marcel Zelmanovitch launched Galerie Diurne in 1982, his studio/exhibition space in the heart of Quartier Latin in Paris. As an artist and accomplished painter, he looks at rugs as though they were blank canvases, on which he can draw his original patterns. Additionally, Marcel wanted to revive Nepal’s artisanal rug-making traditions thanks to his original, one-of-a-kind artworks.

Today, Diurne is one of the most sought-after brands for unique rugs, mostly designed by Marcel Zelmanovitch – he has delivered more than 30 collections- alongside special collaborations with contemporary architects and designers.